Deborah Sfez

Styling & Writing Editor

New interview NOCH mini for Papier Mache Magazine

Now & Then - November 2013

Since discovering NOCH mini at Playtime Paris a few years ago, we fell in love with this kids brand, beautiful and sophisticated design mixed with organic materials and low impact dies on the environment. We met Jina, for the time of an interview at Papier Mache, to know a bit more about what’s the perfect Noch mini look to adopt this winter!

Hi Jina,
What was the main reason for you to launch Noch Mini, and why Noch?
When our daughter was born, we wanted all the best quality and healthy choices we could get for her, including clothes.  We quickly found out most organic clothing options were very limited in design and colors.  My husband and I always wanted start our own clothing brand (I have women’s sportswear design background) and we thought this was a perfect opportunity to have cool and well-designed children’s clothing line that just happens to be using all certified organic materials and low-impact dyes.
Name inspiration came from science.  N (nitrogen), O (oxygen), C (carbon), and H (hydrogen) are the basic and majority elements of everything living and organic.

Who is the Noch team, can you introduce us to them?
Jina Jang - Design
Jooyeol Oh –  Management and sales
Nam Park – Design and Production

What is your ritual to design a new collection, where do you start?
I start with a search for inspiration. Inspirational moment never happens as planned or when you are trying too hard. It always happens spontaneously. Also, my daughter and every little thing around her inspires and helps my design.

All the materials you use, are organic and low impact dies, what is important for you in using Organic materials?
It is ethical to ourselves as well as the planet we live in. Made safely and fairly with sustainable materials is very important to us.
Whenever I hear about how much toxins/chemicals are used around us, including dyes and chemicals from apparel production polluting our environment, it makes us keep on doing what we do (even though I wanted to switch to conventional materals many times when I hit the wall of pricing, limited choices on materials, and indifference towards organic/sustainable concept).

We love all this minimalist cuts and designs, have you ever thought of launching an adult range?
Yes, we hope to introduce adult range sometime soon. Many of our customers ask for adult size.

Harlequins, clouds, stripes… could you tell us a bit more about this winter collection and what inspired you? Also, what is your favorite piece in this collection?
Inspiration for fall/winter 2013 collection came from Egon Schiele’s painting ‘House with Laundry’. We took the color inspiration from the painting and took the house as our main motif. Triangle pattern came from the roof shape and one of our prints is oversized repeated houses in geometric shape. My favorite piece is pom pom hoodie hat and black/ grey triangle patterned sweater pants.

As a NYC Mum, what would you recommend to do with your kids for a NYC holiday?
I love all the museum for kids and moms in NYC. We especially love Children’s Museum of the Arts and American Museum of Natural History.

While we’re dreaming of sunshine… could you give us 3 adjectives to describe your upcoming Spring Summer 14 Noch mini Collection?
Beachy, airy, comfortable.

Where can we find NOCH around the world?
Please visit our website to see our stockists.  You can find Noch mini in France, Switzerland, Belgium, U.S., Hong Kong, Korea, Canada, Kuwait , Australia, Malaysia.
Thanks a lot,

Interview by Deborah Sfez

New interview Iglo&Indi for Papier Mache Magazine
Now & Then - October 2013
Lots of creativity mixed with comfort and playfulness and here is Ígló&Indí, the new Icelandic kids brand we love at Papier Mache. This month, we are happy to be joined by the head designer, Helga, to know a bit more about her inspirations and hidden talents.
Hi Helga,
Could you introduce yourself in a few words?I am founder and creative director of Ígló&Indí. Mom of three wonderful kids, Viktoría Thora 11 years, Baldvin 7 years and Indíana Svala (Indí) 1 years and wife of Jón Haukur. I love skiing and being creative.
Studying in Copenhagen, London, Milan, you are such a globetrotter. What do you like the most about traveling ?I love my life in Iceland, where I have a big family and wonderful workplace. But it is necessary for me to travel and experience new cultures. I travel a lot because of work and I try to go on a vacation with my family abroad every year. What I like the most is to meet new people and see colours and shapes of every country.
When did you launch your own brand and why the name Ígló&Indí?Ígló&Indí was launched 2008 and it is 5 years this October, jibbi jey!!! I started to work on the project in my maternity leave when I had Baldvin 8 years ago. We were living in the US and I could not find comfortable, colorful and stylish boys clothing, everything was light blue with a teddy bear. After 10 years working for Woman’s fashion brands I decided to launch my own children’s wear brand. The name comes for the two characters we have in our logo. First was Ígló who is the boy and Indí is his little sister. My daughter, Viktoria, once drew a little figure that was dressed up in a hooded outfit and she named the figure Ígló. I felt in love with him right away. The name Indí comes from my great grandmother and now my little girl Indían Svala is called Indí.
Ígló&Indí is the perfect combination between trendy and comfortable clothes for our children, how do you find all these pretty materials to design each collection?When I had my own children I was aware of what materials are good and bad for children. I never compromise in our fabric choices and they have to match the baby´s and children’s needs for play all day long. Every fabric has to be soft and we use spandex + cotton mix for about 80% of our collection, it means that the garment shape is perfect even after a lot of washing. For the girl’s dresses and blouses we use cotton + viscose mix, I love how beautifully it drapes. In Iceland we are specially known for our fleece, because the design is different, it is so stylish that you can take your kids to the theatre in it. Every Ígló&Indí garment is perfect match of comfort and style.
What is a normal day for you at work?Every day is different and busy, that is why I love my work so much. It is not a 9-5 job, it is 24/7 and I have to combine work and family life. I take my kids to school and day care then I go to a café house down town Reykjavík and pick up a good coffee. I try to take all meetings in the morning so I can have the afternoon free for creative stuff. For example now am I working on two collections, production of SS14 and the fun part the AW14 collection that is on my drawing board. When my kids are all a sleep I take my computer to the coach listen to good music and work on lose ends.
We love all these quirky animals for this winter (foxes, squirrels, deers etc.), do you illustrate them yourself or collaborate with different illustrators?I work close to our graphic designer and illustrator Karitas. She studied illustration in Rome and is really creative and sourceful when it comes to creating the Ígló&Indí world. We work together on the inspiration that comes from Icelandic children, animals, nature and sagas. We have also made collaborations with illustrators and are always open for that option.
What will be the trend for your Spring Summer collection?Our inspiration comes from a Secret Garden where children from birth to early adolescence roam hand in hand with their imaginary friends. We stay true to the Ígló&Indí´s classics and we decorate with bows, ruffles and strips and our classic pieces; T-shirts, pants & hoodies are decorated with unique prints from The Secret Garden. The colour palette includes bright green and yellow, vibrant magenta, tangerine and water blue colours complemented with floral prints, pearl white and nostalgic lace.
Iceland sounds like a dreamland, what is your favorite place to spend a perfect Sunday afternoon?If it is winter, it is definitely my favourite ski resort in Akureyri north of Iceland. I also love going with my family in one of the warm outdoor swimming pools and then to a nice café to enjoy new magazines and good coffee.
Where can we buy Ígló&Indí?We have our own worldwide webshop www.igloandindi.com and Flagship store in Reykjavik, Iceland. Ígló&Indí is also available in UK, Ireland, Germany, Sweden, Norway, Finland and Taiwan. The SS14 collection will also be available in Australia.
Thanks a lot, Deborah Sfez.

New interview Iglo&Indi for Papier Mache Magazine

Now & Then - October 2013

Lots of creativity mixed with comfort and playfulness and here is Ígló&Indí, the new Icelandic kids brand we love at Papier Mache. This month, we are happy to be joined by the head designer, Helga, to know a bit more about her inspirations and hidden talents.

Hi Helga,

Could you introduce yourself in a few words?
I am founder and creative director of Ígló&Indí. Mom of three wonderful kids, Viktoría Thora 11 years, Baldvin 7 years and Indíana Svala (Indí) 1 years and wife of Jón Haukur. I love skiing and being creative.

Studying in Copenhagen, London, Milan, you are such a globetrotter. What do you like the most about traveling ?
I love my life in Iceland, where I have a big family and wonderful workplace. But it is necessary for me to travel and experience new cultures. I travel a lot because of work and I try to go on a vacation with my family abroad every year. What I like the most is to meet new people and see colours and shapes of every country.

When did you launch your own brand and why the name Ígló&Indí?
Ígló&Indí was launched 2008 and it is 5 years this October, jibbi jey!!! I started to work on the project in my maternity leave when I had Baldvin 8 years ago. We were living in the US and I could not find comfortable, colorful and stylish boys clothing, everything was light blue with a teddy bear. After 10 years working for Woman’s fashion brands I decided to launch my own children’s wear brand. The name comes for the two characters we have in our logo. First was Ígló who is the boy and Indí is his little sister. My daughter, Viktoria, once drew a little figure that was dressed up in a hooded outfit and she named the figure Ígló. I felt in love with him right away. The name Indí comes from my great grandmother and now my little girl Indían Svala is called Indí.

Ígló&Indí is the perfect combination between trendy and comfortable clothes for our children, how do you find all these pretty materials to design each collection?
When I had my own children I was aware of what materials are good and bad for children. I never compromise in our fabric choices and they have to match the baby´s and children’s needs for play all day long. Every fabric has to be soft and we use spandex + cotton mix for about 80% of our collection, it means that the garment shape is perfect even after a lot of washing. For the girl’s dresses and blouses we use cotton + viscose mix, I love how beautifully it drapes. In Iceland we are specially known for our fleece, because the design is different, it is so stylish that you can take your kids to the theatre in it. Every Ígló&Indí garment is perfect match of comfort and style.

What is a normal day for you at work?
Every day is different and busy, that is why I love my work so much. It is not a 9-5 job, it is 24/7 and I have to combine work and family life. I take my kids to school and day care then I go to a café house down town Reykjavík and pick up a good coffee. I try to take all meetings in the morning so I can have the afternoon free for creative stuff. For example now am I working on two collections, production of SS14 and the fun part the AW14 collection that is on my drawing board. When my kids are all a sleep I take my computer to the coach listen to good music and work on lose ends.

We love all these quirky animals for this winter (foxes, squirrels, deers etc.), do you illustrate them yourself or collaborate with different illustrators?
I work close to our graphic designer and illustrator Karitas. She studied illustration in Rome and is really creative and sourceful when it comes to creating the Ígló&Indí world. We work together on the inspiration that comes from Icelandic children, animals, nature and sagas. We have also made collaborations with illustrators and are always open for that option.

What will be the trend for your Spring Summer collection?
Our inspiration comes from a Secret Garden where children from birth to early adolescence roam hand in hand with their imaginary friends. We stay true to the Ígló&Indí´s classics and we decorate with bows, ruffles and strips and our classic pieces; T-shirts, pants & hoodies are decorated with unique prints from The Secret Garden. The colour palette includes bright green and yellow, vibrant magenta, tangerine and water blue colours complemented with floral prints, pearl white and nostalgic lace.

Iceland sounds like a dreamland, what is your favorite place to spend a perfect Sunday afternoon?
If it is winter, it is definitely my favourite ski resort in Akureyri north of Iceland. I also love going with my family in one of the warm outdoor swimming pools and then to a nice café to enjoy new magazines and good coffee.

Where can we buy Ígló&Indí?
We have our own worldwide webshop www.igloandindi.com and Flagship store in Reykjavik, Iceland. Ígló&Indí is also available in UK, Ireland, Germany, Sweden, Norway, Finland and Taiwan. The SS14 collection will also be available in Australia.

Thanks a lot, Deborah Sfez.

New interview Senorita Lemoniez for Papier Mache Magazine
Now & Then - September 2013

At Papier Mache, we are in love with Senorita Lemoniez the new Spanish kids brand of the renowned Mister Fernando Lemoniez. Fernando shared a moment with us to reveal some secrets about this pretty collection!
Hola Fernando,
In 3 words, could you describe Senorita Lemoniez to our readers ?Original, personal, unique…At least, that’s our goal.
We already know your talents in the fashion and accessories industry with your current women’s brand, ‘Lemoniez’. It seemed like your presence in the kids industry was missing. Why did you start designing for kids, was it just an obvious fact for.Noooo ! I would never have imagined I would do that until my two little nieces came into my life. Sporadically, I designed some dresses for them that had a surprising success with their friends. This fact led to the idea of creating Señorita Lemoniez.
To design a new collection, what is your unmissable source of inspiration?In general, it is not different from my women’s collections. My main sources of inspiration are the avant-garde movements, especially those from Europe in the first half of the twentieth century, painting, film, photography… but I also found inspiration in contemporary architecture, its spaces, lights and shadows.
We find the same high quality fabrics and singular design in your kids collection just as in your women’s brand (marabou feathers, brocarde fabrics, ribbons…). These are unusual techniques for kids clothes, why did you decide to use them?I thought that using those lovely materials could enrich the wardrobe of the smallest.
Did your experience in the Haute Couture industry, with Yves Saint Laurent in 1998, influence your work as a designer today?As for the technique learned, I try to adapt it as much as possible to the industry, since my world is pret-a-porter and, as you know, it doesn’t share the same channels. In the aesthetic, it left a large footprint in the use of color, the fabrics and the prints, mainly those of the fifties.
It’s rainy back to school on one side of the world, but sunny springtime on the other side, what will be the trend for the next SS14 collection?Light printed dresses in crepe, spring coats in geometric jacquard, capri pants, everything mixed together .
‘Senorita Lemoniez’ mainly targets little girls. Any chance to see our little boys dressed up in Senorita Lemoniez anytime soon ?So far, we have not even thought about it, but who knows what the future may hold?
What is for you the MUST-HAVE item in a little girl’s wardobe ?A simple and elegant dress, capri pants and bow neck blouses.
Could you tell us where we can find Senorita Lemoniez in Europe and the rest of the world ?Currently you can find Señorita Lemoniez, at our Madrid  shop or at our web page www.lemoniez.com.
One last thing, do you have any secret or exciting news to share with our readers before leaving?Hahaha… in Spain, we say that if you disclose your projects before they are securely tied you can attract bad luck, so allow me not to talk for now. But the day we can announce it, we will let you know at premiere.
Thanks for your time at Papier Mache,
Interview By Deborah Sfez
If you are based in Spain, and interested in fashion design, Mister Lemoniez offers courses in fashion patterning too. For more information about the sessions http://lemoniez.com/curso-con-lemoniez/

New interview Senorita Lemoniez for Papier Mache Magazine

Now & Then - September 2013

At Papier Mache, we are in love with Senorita Lemoniez the new Spanish kids brand of the renowned Mister Fernando Lemoniez. Fernando shared a moment with us to reveal some secrets about this pretty collection!

Hola Fernando,

In 3 words, could you describe Senorita Lemoniez to our readers ?
Original, personal, unique…At least, that’s our goal.

We already know your talents in the fashion and accessories industry with your current women’s brand, ‘Lemoniez’. It seemed like your presence in the kids industry was missing. Why did you start designing for kids, was it just an obvious fact for.
Noooo ! I would never have imagined I would do that until my two little nieces came into my life. Sporadically, I designed some dresses for them that had a surprising success with their friends. This fact led to the idea of creating Señorita Lemoniez.

To design a new collection, what is your unmissable source of inspiration?
In general, it is not different from my women’s collections. My main sources of inspiration are the avant-garde movements, especially those from Europe in the first half of the twentieth century, painting, film, photography… but I also found inspiration in contemporary architecture, its spaces, lights and shadows.

We find the same high quality fabrics and singular design in your kids collection just as in your women’s brand (marabou feathers, brocarde fabrics, ribbons…). These are unusual techniques for kids clothes, why did you decide to use them?
I thought that using those lovely materials could enrich the wardrobe of the smallest.

Did your experience in the Haute Couture industry, with Yves Saint Laurent in 1998, influence your work as a designer today?
As for the technique learned, I try to adapt it as much as possible to the industry, since my world is pret-a-porter and, as you know, it doesn’t share the same channels. In the aesthetic, it left a large footprint in the use of color, the fabrics and the prints, mainly those of the fifties.

It’s rainy back to school on one side of the world, but sunny springtime on the other side, what will be the trend for the next SS14 collection?
Light printed dresses in crepe, spring coats in geometric jacquard, capri pants, everything mixed together .

‘Senorita Lemoniez’ mainly targets little girls. Any chance to see our little boys dressed up in Senorita Lemoniez anytime soon ?
So far, we have not even thought about it, but who knows what the future may hold?

What is for you the MUST-HAVE item in a little girl’s wardobe ?
A simple and elegant dress, capri pants and bow neck blouses.

Could you tell us where we can find Senorita Lemoniez in Europe and the rest of the world ?
Currently you can find Señorita Lemoniez, at our Madrid  shop or at our web page www.lemoniez.com.

One last thing, do you have any secret or exciting news to share with our readers before leaving?
Hahaha… in Spain, we say that if you disclose your projects before they are securely tied you can attract bad luck, so allow me not to talk for now. But the day we can announce it, we will let you know at premiere.

Thanks for your time at Papier Mache,

Interview By Deborah Sfez

If you are based in Spain, and interested in fashion design, Mister Lemoniez offers courses in fashion patterning too. For more information about the sessions http://lemoniez.com/curso-con-lemoniez/

Thanks for the post Smudgetikka! 

Thanks for the post Smudgetikka! 

 

Nouvelle collection CHRISTINA SFEZ Robes de Mariée 2014

Photo Lucie Cipolla Stylisme Photo : Deborah Sfez Make up/ coiffure : Emilie Green Accessoires cheveux : Pauline Dröm Headband renard en dentelle by Lucille Michieli Merci à Camille ma jolie modèle…

Grain de Sel #86 Be-Colour

LUNA #40 

Photographe Mélanie Rodriguez - Hair & Make Up Elsa Julié - Models Athénais & Gabin

MY LITTLE DRESS UP interview for papier mache

AMSTERDAM with LOVE

Love is in the air, and summer too! To celebrate this very hot European summer, we are happy to introduce you a sneak peak of the new collection SS14 of My Little Dress Up. A kids brand from Sarah Van Maare and Laura Canté, from pretty Amsterdam!

Hello Sarah & Laura!

In a few words, could you introduce ‘My Little Dress Up’ to our readers?
My Little Dress Up designs high-end fashionable clothing for special occasions of two to ten year olds. Whether it’s for an exciting wedding, a communion celebration or just a lovely birthday celebration. We are sure to add a lovely touch to your unforgettable day!

Tell us, how did the two founders of ‘My Little Dress Up’ meet before launching this kids brand?
Eight years ago, we were both invited to a mutual friend’s birthday party. We had such fun together, we shared so many good laughs that we ended up as very close friends!

Vanilla, pistachio colors… these colors remind me of icecream flavors! What is the new trend for this collection called ‘Look of Love’?
Our Spring Summer 2014 ‘Look of LOVE’ collection spells Romance with prim and pretty colours for true Summer loveliness…

The girls will steal your heart with summer sweet blouses in sun-kissed gold, or will look romantic in Chantilly coloured lace combined with shiny silk skirts. They will swing around in dreamy voluminous dresses, will look elegant in pistachio coloured linen summer suits and dainty in pretty striped-cotton shorts with waist-cinching cuts.

The boys will dazzle the girls with their bold summer suits in vanilla or will be cutting a Rock N Roll edge in a steel coloured tuxedo. A classic crisp white shirt accents a retro look with a modern edge, or think beyond and opt for a fresh pistachio coloured shirt.

Your styles always have this touch of retro that we love, what are your main inspirations in the day-to-day life to design a new collection?
Sarah is the designer of My Little Dress Up and is in love with the free-spirited mood of Fashion Icons and the Music and Art scene of the late 60ties. ‘The attitude and the elegance … I own a lot of music records of that time. Playing the music and looking into art- and photos books I find the nicest inspiration. My family knows this, so the other day my dad opened up a box with beautiful pictures of him, my mum and their friends in the 60/70ties. The silhouettes of that period are simply amazing!’

You have very sophisticated fabrics : cotton, lace, velvet… where do they come from?
For inspiration we visit local- and vintage markets. We aim to use only natural materials, those we mostly find in Italy.

We can always find these 2 pretty ginger heads in your catalogues, who are they, little muses ?
They are the daughters of good friends of ours, called Lola and Loulou-Day.
Actually our My Little Dress Up adventure started with little Lola:
We both have amazing fashion childhood memories. Like almost any girl. we both loved dressing up!
Laura has two older sisters and they were always dressing up, inspired by the latest fashion magazines. Sarah has heartwarming fashion memories about the dress she would get especially for her birthday.
We wanted to pass on these memories and decided to keep Sarah’s birthday dress in honor en surprised Lola with her very own custom-made dress for her 4th Birthday party. After Lola’s birthday people start asking us if we could design styles for their own special occasions, so we did. And now we have our own brand, selling in the most beautiful boutiques around the globe. We are amazingly proud!

According to you ladies, what is the main item in a kid’s wardrobe, girl & boy?
A little suit jacket! Style your outfit with a playful and fun jacket and you’ll be looking like a true Fashion Star. It’s
easy to make a day-to-day outfit elegant and fun and your party outfit will be styled off picture perfect!

For example for girls, to dress down our double breasted Audrey jacket it will be playful to wear it with denim shorts and a pair of All Stars. To make a beautiful entrance at a party you can wear the jacket on top off your party outfit. Boys will find their everyday combination with the double breasted Oliver Jacket with bold black buttons, combine this with a stripy tee for Summer laidbackness or with a shirt and bow tie for that special day.

Your range goes from 2 to 10 years olds, have you ever thought of launching a baby range?
Yes of course ! It would be lovely to design a ‘first dress’ for the littlest ones !

Finally do you have any exciting super secret news to share with us?
Upcoming December Holiday season we will have our very own My Little Dress Up Pop Up Salon in Selfridges London !
Some more exiting news is that from this January we will open our My Little Dress Up webboutique!
Ahhh….and now back to work. Haha!

Thanks for your time at Papier Mache!

By Deborah Sfez