Photographe Mélanie Rodriguez - Hair & Make Up Elsa Julié - Models Athénais & Gabin
AMSTERDAM with LOVE
Love is in the air, and summer too! To celebrate this very hot European summer, we are happy to introduce you a sneak peak of the new collection SS14 of My Little Dress Up. A kids brand from Sarah Van Maare and Laura Canté, from pretty Amsterdam!
Hello Sarah & Laura!
In a few words, could you introduce ‘My Little Dress Up’ to our readers?
My Little Dress Up designs high-end fashionable clothing for special occasions of two to ten year olds. Whether it’s for an exciting wedding, a communion celebration or just a lovely birthday celebration. We are sure to add a lovely touch to your unforgettable day!
Tell us, how did the two founders of ‘My Little Dress Up’ meet before launching this kids brand?
Eight years ago, we were both invited to a mutual friend’s birthday party. We had such fun together, we shared so many good laughs that we ended up as very close friends!
Vanilla, pistachio colors… these colors remind me of icecream flavors! What is the new trend for this collection called ‘Look of Love’?
Our Spring Summer 2014 ‘Look of LOVE’ collection spells Romance with prim and pretty colours for true Summer loveliness…
The girls will steal your heart with summer sweet blouses in sun-kissed gold, or will look romantic in Chantilly coloured lace combined with shiny silk skirts. They will swing around in dreamy voluminous dresses, will look elegant in pistachio coloured linen summer suits and dainty in pretty striped-cotton shorts with waist-cinching cuts.
The boys will dazzle the girls with their bold summer suits in vanilla or will be cutting a Rock N Roll edge in a steel coloured tuxedo. A classic crisp white shirt accents a retro look with a modern edge, or think beyond and opt for a fresh pistachio coloured shirt.
Your styles always have this touch of retro that we love, what are your main inspirations in the day-to-day life to design a new collection?
Sarah is the designer of My Little Dress Up and is in love with the free-spirited mood of Fashion Icons and the Music and Art scene of the late 60ties. ‘The attitude and the elegance … I own a lot of music records of that time. Playing the music and looking into art- and photos books I find the nicest inspiration. My family knows this, so the other day my dad opened up a box with beautiful pictures of him, my mum and their friends in the 60/70ties. The silhouettes of that period are simply amazing!’
You have very sophisticated fabrics : cotton, lace, velvet… where do they come from?
For inspiration we visit local- and vintage markets. We aim to use only natural materials, those we mostly find in Italy.
We can always find these 2 pretty ginger heads in your catalogues, who are they, little muses ?
They are the daughters of good friends of ours, called Lola and Loulou-Day.
Actually our My Little Dress Up adventure started with little Lola:
We both have amazing fashion childhood memories. Like almost any girl. we both loved dressing up!
Laura has two older sisters and they were always dressing up, inspired by the latest fashion magazines. Sarah has heartwarming fashion memories about the dress she would get especially for her birthday.
We wanted to pass on these memories and decided to keep Sarah’s birthday dress in honor en surprised Lola with her very own custom-made dress for her 4th Birthday party. After Lola’s birthday people start asking us if we could design styles for their own special occasions, so we did. And now we have our own brand, selling in the most beautiful boutiques around the globe. We are amazingly proud!
According to you ladies, what is the main item in a kid’s wardrobe, girl & boy?
A little suit jacket! Style your outfit with a playful and fun jacket and you’ll be looking like a true Fashion Star. It’s
easy to make a day-to-day outfit elegant and fun and your party outfit will be styled off picture perfect!
For example for girls, to dress down our double breasted Audrey jacket it will be playful to wear it with denim shorts and a pair of All Stars. To make a beautiful entrance at a party you can wear the jacket on top off your party outfit. Boys will find their everyday combination with the double breasted Oliver Jacket with bold black buttons, combine this with a stripy tee for Summer laidbackness or with a shirt and bow tie for that special day.
Your range goes from 2 to 10 years olds, have you ever thought of launching a baby range?
Yes of course ! It would be lovely to design a ‘first dress’ for the littlest ones !
Finally do you have any exciting super secret news to share with us?
Upcoming December Holiday season we will have our very own My Little Dress Up Pop Up Salon in Selfridges London !
Some more exiting news is that from this January we will open our My Little Dress Up webboutique!
Ahhh….and now back to work. Haha!
Thanks for your time at Papier Mache!
By Deborah Sfez
BRAND NEW Website #Deborah Sfez Kids Fashion Editor
Photographer Lucie Cipolla
Online issue http://issuu.com/www.lesitedelittle.com/docs/little-pp
Photographer Mélanie Rodriguez
Illustrations Lucille Michieli
Coming out end of March 2013 - Little!